For Immediate Release
HERRERA-CRISTINA GROUP, LTD RETAINED BY HMSHOST TO LEAD SUPPLIER DIVERSITY EFFORTS
HCG to develop and implement strategy to enhance ACDBE participation on HMSHost contracts
Washington, DC, June 25, 2007 – The Herrera-Cristina Group, Ltd. (HCG), announced today that the firm has been retained by HMSHost Corporation to lead the company’s efforts in enhancing its supplier diversity program. HCG will work with HMSHost to develop and execute a comprehensive strategy for Airport Concession Disadvantaged Business Enterprise (ACDBE) utilization and also address the issue of access to capital that confronts ACDBEs in their efforts to gain entry into the airport concessions industry.
HMSHost is a world leader in food, beverage and retail concessions in the travel industry, with operations in 12 countries, including many of the world’s largest airports and busiest motorways.
“HCG is poised to assist HMSHost in enhancing its ability to foster an environment conducive for inclusion of ethnic and gender minorities in its business development efforts,” stated George Herrera, President and CEO, HCG. “Our goal will be to assist HMSHost as it relates to ACDBE compliance and utilization, and to develop market–driven, customer-focused strategies to increase and diversify its airport concessions ACDBE sourcing, and to develop a framework for access to capital for ACDBEs.”
“We are excited to have retained HCG to assist us in enhancing our comprehensive ACDBE program,” stated Ron Gomes, Vice President, Strategic Alliances, HMSHost. “George Herrera and the HCG team, bring a wealth of experience, knowledge and expertise in minority business development, and we look forward to leveraging our combined resources to ensure that we remain best in class in ACDBE airport sourcing.”
About Herrera-Cristina Group, Ltd.
Founded in 2003, the Herrera-Cristina Group, Ltd. is a Hispanic-owned, multidisciplinary management firm, specializing in marketing, communications, corporate diversity, public affairs, event planning and research. With offices in Washington, DC and New York City, our mission is to design and implement comprehensive strategies uniquely poised to develop marketing and media campaigns, as well as public information programs that achieve our clients’ goals. More information may be obtained at www.herrera-cristina.com.
HMSHost is world-renowned for creating customized shopping and dining spaces in travel venues. The innovative company operates in more than 100 airport locations around the globe, including 19 of the 20 busiest airports in North America. HMSHost has annual sales in excess of $2.3 billion and employs more than 28,000 associates worldwide.
A wholly-owned subsidiary of Autogrill S.p.A, HMSHost and the rest of the Autogrill Group are recognized leaders in travel amenities. With sales exceeding €3.9 billion, Autogrill is present in 32 countries with more than 4,800 points of sale in more than 1050 locations (including 138 airports and 645 motorways) where 50,000 employees serve over 840 million customers every year. Visit www.HMSHost.com for more information.