For Immediate Release
Jackson Hewitt Engages Prominent Hispanic Management Firm ¨C Herrera-Cristina Group, Ltd.
Firm to Support and Enhance Tax Preparation Company¡¯s Outreach and Franchise Growth within the Hispanic Market
Firm Led by George Herrera, Former President & CEO of the United States Hispanic Chamber of Commerce and Creator of Nationally Syndicated TV Program ¡°Hispanics Today¡±
Parsippany, NJ, April 24, 2007 ¨C Jackson Hewitt Tax Service Inc. (NYSE:JTX) announced today that the company has engaged the Herrera-Cristina Group, Ltd. to develop and implement a comprehensive Hispanic market initiative.
¡°We are excited to launch this partnership to help us formalize our efforts and develop a diversity program that provides a great platform to best work with and support the Hispanic market,¡± said Michael Yerington, EVP and Chief Operating Officer, Jackson Hewitt Tax Service Inc. ¡°Jackson Hewitt has worked with Mr. Herrera and the United States Hispanic Chamber of Commerce in the past and now looks forward to working with the Herrera-Cristina Group as we continue to grow our presence in the Hispanic market, not only in customer growth, but franchise ownership as well.¡±
The engagement will involve a number of research and outreach projects involving franchisees and consumers, ultimately leading to a comprehensive Hispanic diversity initiative for 2008 and beyond.
¡°We look forward to assisting Jackson Hewitt in developing a market-driven, customer focused strategy to reach the emerging Hispanic community,¡± stated George Herrera, President and CEO, Herrera-Cristina Group, Ltd. ¡°The cornerstone of our efforts will be on developing a comprehensive program centered on establishing a reciprocal business relationship with the Hispanic consumer and business community.¡±
About Herrera-Cristina Group, Ltd.
Founded in 2003, the Herrera-Cristina Group, Ltd. is a Hispanic-owned, multidisciplinary management firm, specializing in marketing, communications, corporate diversity, public affairs, event planning and research. With offices in Washington, DC and New York City, our mission is to design and implement comprehensive strategies uniquely poised to develop marketing and media campaigns, as well as public information programs that achieve our clients¡¯ goals. More information may be obtained at www.herrera-cristina.com.
About Jackson Hewitt Tax Service
Jackson Hewitt Tax Service Inc. (NYSE: JTX), with over 6,500 franchised and company-owned offices throughout the United States during the 2007 tax season, is an industry leader providing full service individual federal and state income tax preparation. Most offices are independently owned and operated. The Company is based in Parsippany, New Jersey. More information may be obtained at www.jacksonhewitt.com. To locate the Jackson Hewitt Tax Service office nearest to you, call 1-800-234-1040.
Vice President, Corporate Communications
Jackson Hewitt Tax Service Inc.