Press Release Jennifer Roder

September 12, 2005 (202) 292-4608


Pie Face Productions to Develop Film and Television Properties for Emerging Markets
George Herrera Collaborates with Industry Executives


Washington, DC/New York – George Herrera, creator of the nationally syndicated television show “Hispanics Today,” has joined forces with a talented group of television, media and entertainment executives to form Pie Face Productions, a division of the Herrera-Cristina Group Ltd. Pie Face will produce film and television programs targeted to emerging minority markets in the U.S. Joining Pie Face Productions are Linda Allen, Richard Russo, and Johanna Espinosa.

Linda Allen is a broadcast and media executive with over 15 years of experience. She launched her television career at Fox Television where she contributed to productions hosted by Matt Lauer, Bill Boggs and Jill Rappaport. Allen served as Associate Producer of the WCBS TV show ‘Fulfilling The Dream,” a news program honoring African-American and Latino role models making a difference in their communities. In 2001, Allen’s career took a new and exciting turn, serving the Bush Administration as a Political Appointee at the U.S. Department of Health & Human Services, where she was appointed Director of Communications for Secretary Tommy G. Thompson. Linda holds a B.S. degree in Broadcast Telecommunications from California State University, Fullerton.

Richard Russo is an award winning media and advertising executive, having worked as Executive Creative Director at Ogilvy and Mather, Principle and Chief Creative Officer at Tierney and Partners, and Executive Creative Director for Della Femina. While at Della Femina, he guided the “Joe Isuzu” campaign, one of Ad Age’s “50 Top Campaigns Of All Time.” Russo is the recipient of a rare advertising Emmy Award for CBS News and was voted one of Ad Age’s “100 Best and Brightest.”

Johanna Espinosa is an accomplished entertainment and marketing industry executive having served as Sponsorship Director and Concert Producer for New York’s famed Copacabana nightclub and as Managing Director and Concert Promotion Director for Latino Music Inc/SBS Entertainment. Ms. Espinosa has created and executed promotional campaigns for, Anheuser Bush, Pepsi, Lincoln-Mercury, M&M Mars, Heineken, Johnny Walker, among many others. She also holds a Juris Doctor degree from Touro Law School.

“Diversified programming and an accurate portrayal of our communities are paramount to all of our efforts at Pie Face,” said Herrera. “There is a tremendous void in television programming for English-dominant Latinos in the U.S. Pie Face will target our productions to this emerging sector of the U.S. population. We look forward to announcing our 2006 line up and our network partners later this month.”

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Pie Face Productions is a Hispanic-owned, production company with offices in Washington, DC and New York City. Pie Face specializes in multi-media productions and multicultural programming to diversify the role of minorities in the media. For more information about Pie Face Productions, please call 202-292-4608.